If you’re putting together a sports partnership this year — as a brand, a club, a league, or an emerging sports property — start with one question: what does the fan or player actually get…
Rule knowledge is the one part of recreational sport almost nobody trains. Players drill their serve, buy a better paddle, watch technique videos at night — and then lose a point, or a ten-minute argument,…
At 8:00 on a Saturday morning, the public courts are already full. Four players are waiting at the fence, someone is organizing the next game in a group chat, and a new player is asking…
An amateur league should not deploy an AI rules assistant until it has written four things: who may ask, when play pauses, which source controls, and who has final authority. Without that protocol, a fast rules…
A point ends on a public pickleball court, and nobody agrees on what just happened. One player says the ball caught the line. One says it missed. Someone outside the fence saw it differently. The…
The night before a launch feels a lot like the night before a final. Everything is too quiet. The checklist is done, except it’s never really done. The product page has been checked six times.…
A player opens a box on the kitchen counter and pulls out something she didn’t know she needed until the next match. Not a random gadget. Not a loud logo slapped onto a towel. Something…
Somewhere inside a stadium right now, a sponsor is not asking if the logo was visible. They already know it was visible. They are asking who saw it, how long they stayed with it, whether…
AI scouting reports are not coming someday – they’re already sitting inside college recruiting rooms, film rooms, and roster meetings. I’m Cassandra Toroian, and I’ve spent 25 years in technology and entrepreneurship, so when I look…
So AI is changing how athletes train – but not in the “cool tech” way people usually think about it. I’m Cassandra Toroian, and I’ve spent 25 years in technology and entrepreneurship. What stands out to…